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Have you ever thought why various PowerPoint presentations fail from the very beginning? The answer is hidden in the key part of the presentation, which is the background. Of course the information of the presentation is very important too, but not always. There are tons of examples when the PowerPoint backgrounds have broken the presentation of its user. So, how can we design the correct PowerPoint backgrounds? Let’s go deeply into this question.

The first important issue is the color of the background. Actually there are two main options of the best color for the presentation. They are white or black, or we can say light or dark. Both can be used successfully and you are the only one who decide, but in order to help you make the right decision, please find some useful tips:

‘ White suits to mostly colors.

‘ If your presentation contains images, it goes without saying – they will be better seen on the light PowerPoint background.

‘ It is not a secret that it’s much easier to read information on the white background. The best example is a book. Do you often find the book with the black or, let’s say, green background. Right! It is appropriate only in children’s book.

‘ Nowadays most successful companies launch green policy. There for using white color will help to go green, as it is much better for the environment and not so costly.

‘ Whatever color you choose, please always remember, your background should contrast with the main font color. This tip will help people to read the text without taking any efforts. So, if your PowerPoint background is light, the fonts should be dark and on the contrary, light fonts should be on the dark PowerPoint background.

The second important issue is the kinds of layout. An ordinary PowerPoint presentation consists of two core layouts. They are the content and title layouts. Different kinds of elements of graphic design, the logo of the company and all kinds of branding of the company are better to be situated on the background for the title layout. But when we are working with the background for the content layout, we should never forget to make it as simple as possible. This rule must be strictly followed, if we do not want to reduce the space of the PowerPoint presentation slide. It is very important to remember, the background should never attract the attention of the audience. Do you best to make your presentation informative, but never try to make a piece of art from it.

The last issue is the logo. It can be optional. Some people prefer to have it on each slide of the presentation; others find it is more efficient to have it on the first and the last slide. Both variants are fine. If the presentation is prepared for the stuff, there is no need to put the logo on every slide, but if you are preparing the PowerPoint presentation for your new clients, the background of the presentation should contain more branding. But never reduce the informative space. Informative content is much more important for the clients.

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